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Red Leaf is a full service marketing research based consultancy with a passion for what research can do for your business.

We are passionate about what research can do for your business

Red Leaf is a full service healthcare market research and consulting agency with specific expertise in the pharmaceutical and consumer health sectors.

We answer all manner of business questions by conducting qualitative and quantitative research, as well as providing research-related training and consulting services.

Our goal is to enable our clients to take the optimal course of action for business success. At Red Leaf, we're not just passionate about research. We're passionate about what research can do for your business.

OUR APPROACH

At Red Leaf we know that the measure of a project’s success lies not in the planning or the doing, but in the use of the outputs. That’s why we always have the end in mind from the beginning.


Our passion for business success permeates all stages of the process:

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We distil all the client’s business and research objectives down into a single overarching question which we refer to throughout and answer in our outputs



We immerse ourselves in the business issue to ensure we truly understand your needs.


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We challenge research participants so that we really get under their skin, to the heart of the matter.



We focus on what the findings mean for your business, producing clear story lined output, which enables you to act.


We always have the end in mind from the beginning

WHAT WE DO

At Red Leaf, we cover the full range of qualitative and quantitative market research solutions with extensive research experience from within the healthcare and consumer sectors both in the UK and internationally. In our view, and in the view of our clients, research methodology is a means to an end, not the end in itself.

Too many research agencies fail to understand this and as a result often cannot see the wood for the trees.


We always…

…challenge ideas to get to the heart of business problems and design bespoke solutions to answer them.

We never…

…shoe horn your challenge into a set of proprietary methods and techniques. We take pride in seeing business issues as individual challenges.


We believe that clarity in output is pivotal in engaging clients and ultimately ensuring research gets used and lives on within their businesses. To this end, we use a range of methods when it comes to our deliverables:

Film Making

Using footage from interviews, semi-ethnographic sessions and video diaries, as well as animation

Illustrating

Anything from live scribing in a focus group to a ‘Rich Picture’ of a treatment pathway

Storytelling

A Red Leaf presentation tells a story of the key insights, which provides a clear and concise answer to the business question

Instructing

Anything from postcard portraits to communicate a segmentation to a detail aid ‘how to use guide’ for the sales force

Integrating

Multiple data sources merged into a single story – qualitative, quantitative or otherwise

Immersing

Clients getting hands on experience of the research – be that through viewing the fieldwork or getting involved in the interpretation

We believe strongly in the power of collaboration and partnership

OUR EXPERIENCE

Our experience is primarily healthcare focused and with over 30 years of research experience between the Red Leaf directors, we know all the traditional techniques inside out and the more innovative ones too…

Methods
  • In Depth Interviews & Focus Groups
  • Online research: from one off surveys to communities
  • Accompanied Visits / Surfs
  • Co-creation Sessions
  • Research Conferences / Summits
  • Motivational Profiling
  • Advanced Statistical Methods
  • Customer / Patient Experience
  • Treatment / Patient Pathways
  • In The Moment Research
  • Face to face & telephone surveys
Business Issues
  • Market Understanding
  • New Product / Concept Development
  • Positioning
  • Communications Development and Testing
  • Customer Needs and Motivations
  • Segmentation
  • Scenario Testing
  • Awareness and Usage
  • Website Usability
  • Pricing
  • Market Access
  • Customer Satisfaction and Retention
  • Corporate Reputation
Therapy Areas

We’ve worked in most therapy areas, including: Cardiovascular and Metabolism, Immunology, Infectious Diseases and Vaccines, Men’s Health, Neurological Conditions, Pain, Oncology/Haematology, Ophthalmology, Rare Diseases, Renal Disease, Respiratory, Smoking Cessation, Women’s Health, Wound Care.

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Whether it’s listed here or not, we’d love to be part of your next business challenge!

TESTIMONIALS

“I’m always so impressed with the outputs of your research, you make everything so actionable.  You take the insights a step further than I see with other companies and do the thinking for the brand managers, which makes it so much more likely that they’ll act on the research and use the insights to drive things forward.”

Business Insights Manager, UK Pharma

“Your presentation format and interpretation just works really, really, well for me and is ideally suited to the stakeholders I work with. There are very few agency presentations I get that I don’t do a significant amount of work on to ‘process’ them for use in the business, but I would really struggle to add value to what you presented today”

Market Research Manager, UK Pharma

“I found your presentation yesterday the best MR feedback session I have been involved with. You brought to life the patients and their challenges and allowed the brand team to fully immerse themselves in the patient perspective. We can often forget why we do what we do. Yesterday you reminded me. A truly outstanding piece of work and I look forward to phase-2!”

National Sales Manager, UK Pharma

“I’d like to say a big thanks to the team at Red Leaf for the work you’ve put into this – the turn-around times and standard of work you have delivered has been exceptional. In addition, the energy and understanding you’ve both shown in what the market research manager and I felt was a difficult area to assess, has made this project really rewarding. Many thanks!”

Development Manager, UK Pharma

“Red leaf demonstrated an excellent understanding of the issues facing us as a business and were able to provide real clarity in terms of helping us understand our customers and what we needed to do to meet their needs. The research Red leaf conducted has had a major impact on our business and has continued to help us shape our strategic direction.”

CEO, Medicines Information Company

“Thank you for such a concise and meaningful presentation, it’s very rare we see this from a market research company”

Strategy Director, Advertising Agency

“I just wanted to reiterate my thanks for a great presentation today - and a great project overall.  The whole team have just been commenting on the level of insight that you provide that is above and beyond the rest – so thank you and well done on a great job!”

Market Research Manager, UK Pharma

PEOPLE

Market Research is a people business and at Red Leaf, we recognise that our people are what really make us stand out from the crowd.

We believe strongly in the power of collaboration and partnership and enjoy working closely with our clients as well as other professionals. Depending on the needs of each project, we can choose to collaborate with individuals that we know and trust from our own extensive professional network, from film producers to creative agencies.

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Steve Lowery

Co-Founder and Director
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Philippa Hammerton

Co-Founder and Director

OUR AWARDS


Winner 2018-19

Winner Best Patient-Centric Approach


Winner 2015-16

Excellence in Fieldwork
& Data Collection


Winner 2012-13

Best Customer
Insight


Winner 2012-13

Most Innovative
Approach

We’re excited to get involved in your business, so please do not hesitate to contact us.

CONTACT US

We’re excited to get involved in your business, so please do not hesitate to contact us. Whether it’s to arrange a meeting, request a quotation or simply ask for some advice, we’d be delighted to hear from you.

Telephone: 01372 897097   Follow us

Send us an email >

Latest Tweets

And finally, @redleafresearch and @abbvieuk @abbvie are also Best Patient-Centric Approach BOBI award winners, with their Mission Made Possible work supporting the goal of hepatitis C (HCV) elimination – sponsored by @JanssenUK #BHBIA19 #BOBIawards

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Get in touch...

Telephone: +44(0)1372 897097

Send us an email >

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